Telltale Games Rebrand
PROJECT: Rebrand
OVERVIEW:
Telltale Games is described as the “pioneer” of episodic gaming and has inspired many video game companies with their array of games. However, in 2018 they shut down due to bankruptcy and were bought by LCG Entertainment the following year. At this point in time, they are presenting themselves as the “new Telltale.”
Solution:
It’s being advertised that the company is “reborn,” and they’re making a comeback with new video game titles. However, the brand itself has remained the same since its beginning. Their brand doesn’t reflect who they are as a company today. Therefore, I took the opportunity to rebrand Telltale Games. I took inspiration from their previous games and spun that concept into this rebrand. Telltale is known for the comic book art style they use in their games and the dark and mature themes they have. I went in a comic book grunge-style direction for this rebrand.
Ephemera:
My initial thoughts when designing ephemera were that it would either be sold at gaming conventions at the
Telltale booth, or it’d be limited edition items. This still is the intention, but the thought was expanded into selling merchandise on their website as well as conventions. Limited edition items would mostly be collaborations with other brands, such as the controller I designed for PlayStation consoles.
Telltale booth, or it’d be limited edition items. This still is the intention, but the thought was expanded into selling merchandise on their website as well as conventions. Limited edition items would mostly be collaborations with other brands, such as the controller I designed for PlayStation consoles.
Clothing
Mousepads
Gaming
Website:
The original website was simple and clean. While it works as a website, it doesn’t work with their brand personality. In my design solution, I chose to use a majority of white on the page so that it remains easy to look at. However, I still included some dark grunge to fit with the rebrand.
Website Mockup
Convention Site:
In the gaming community, many conventions are held to connect people and introduce new products or promote existing ones. I thought a convention booth would benefit this rebrand as a way to promote and introduce the “new Telltale” and promote upcoming games.
Convention Mockups
This rebrand was created for a class project, with no affiliation to the Telltale Games. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders, Telltale Games
